Brand New Belgium Archive
A debate about the future of the brand Belgium
Thursday 7 October 2010 - 20:15
Flagey | Studio 1, Heilig-Kruisplein, 1040 Brussels
First night in the framework of the Belgian Presidency of the Council of the European Union. Belgium is well-positioned on the 18th place of the Nation Branding Index. Master marketer Phillipe Van Steene will give an introduction about nation branding and then Tony Mary, former executive director of the VRT, Menno Spiering (European Studies University of Amsterdam) and filmmaker Elian Wils (www.truthaboutamsterdam.com) will talk with each other under the guidance of Marc Reynebeau.
The second night in the framework of the Belgian Presidency of the Council of the EU 'Trots op België et fier de l'être' (Proud of Belgium and proud to be so) is planned on November 10th.
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